Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google's webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. At one point, Google publicly asked for data points to help detect scrapers better. Google's Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. To help affected publishers, Google published an advisory on its blog, thus giving some direction for self-evaluation of a website's quality. Google has provided a list of 23 bullet points on its blog answering the question of "What counts as a high-quality site?" that is supposed to help webmasters "step into Google's mindset".
Significant differences between Panda and previous algorithmsGoogle Panda affects the ranking of an entire site or a specific section rather than just the individual pages on a site.
In March 2012, Google updated Panda and stated that they are deploying an "over-optimization penalty," in order to level the playing field
It’s here. It’s inevitable. It’s called Google Panda, the latest Google’s search algorithm which aims to promote the high quality content site by dooming the rank of low quality content sites. Since its release and updates, many sites have been shown to be terribly affected by the algorithm, but the worst rumor here is, they can do almost nothing to recover the ranking and traffic. Although the web haven’t sought out an absolute remedy to the Panda’s update, we all know that Panda is pretty much a content quality filter.
1.Delete Out Low Quality Content
The first and foremost thing you can probably do is to separate out all auto-generated content. Block the indexing and crawling of all low quality content to prevent it from lowering the ranking of your entire site. Low value content can cause the algorithm to slap down your entire site even if a great deal of your content is unique and valuable.To know whether your site content is low quality or not, here are some helpful questions asked by Google Webmaster Central Blog to aid you in determining the low quality content:
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Does this article have spelling, stylistic, or factual errors?
2. Focus On Unique Content
As we know the Panda update is aimed to bring the judgment to the content farm and those sites which steal and duplicate, that means in order to prevent Panda from blacklisting you, you have to stop stealing other’s articles, and really focus on creating unique content.Try to look at your place in your industry and say to yourself:
- “What is the topic that my readers will be interested about?”
- “What do I offer to my readers that are unique? What about my content is just here and nowhere else?”
That sounds pretty much like old school SEO practice, you might ask? The answer is yes, but now it’s the most important SEO practice!
3. Concentrate on Clout & AuthorityIn Richard Baxter’s article entitled High Quality Web Sites – The New Google Ranking Factor, elements like trust and authority matter in the new Panda update. It may extend to your links, your tweets and your resources related with the site.
We often talk about the links, but the site content itself is the critical factor which will attract the authoritative links and judged by Google Panda in the term of authority. On this part, Google Webmaster Central Blog has listed out some questions for you as a guideline to produce what they thought is the “authoritative content”:
- Would you trust the information presented in this article?
- Is this article written by expert/enthusiast who knows the topic well, or is it more shallow in nature?
- Is the site a recognized authority on its topic?
- Would you recognize this site as an authoritative source when mentioned by name?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
4. Keep Advertising Ratio Healthy
Sure we all like to be paid for ads, but apply ads with attitude. 3 sponsors at $10K are better than 20 ads at $500. Keeping your ads down to a healthy ratio is not only good with Panda but it also improves your reader’s user experience.
5. Recognize & Track Panda Updates
- Implement the changes suggested above.
- Ask Google to restore your rankings.
And always remember that, all of these Panda updates are to remind you that, don’t be evil.